Episode 01: Rishad Tobaccowala
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Rishad Tobaccowala has four decades of marketing experience across several industries with an emphasis on next generation marketing enabled by new technologies and changing expectations of people.
Rishad joins Andy to discuss his journey to create the first interactive marketing group at Leo Burnett in the 1990s and his assent into a highly respected digital media influencer and strategist.
We’ve listed a few key takeaways we took from the interview, below. For the full discussion and to learn about “the turd on the table” head to the links above to listen!
Every career has a midnight hour. The smart people leave at five to 12.
There are three connected ages.
The first connected age: was built around the world wide web, it was basically connected to transact and connect to inform (Google, Amazon in the United States as examples).
The second connected age: was in 2007 when we were connected to everybody because of social media and we were connected all the time because of smartphones. And because of that, you had companies like Uber and Dollar Shave Club and other companies.
The third connected age: We are now entering where data is connecting to data, which is machine learning and AI. They do ways of connecting like voice. Much faster ways of connecting like 5g. And we're connected to the God of the sky, which is cloud based computing.
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