Episode 02: Wenda Harris Millard
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Wenda is without a doubt a NET OG.
She was one of the founding execs at Doubleclick in 1996 and was responsible for establishing the DoubleClick brand. Right after the Dot com crash Wenda joined YAHOO! as the Chief Sales Officer and drove revenue from $700 million to over $6 Billion dollars. On an industry-wide level her work at YAHOO! established brand advertising on the web.
After YAHOO! she was the CEO of Martha Stewart Living and was the driving force behind creating cross-platform programs for marketers in TV, digital, magazines and radio. For the last 13 years she has been the Vice Chairman at MediaLink, a strategic advisory and consulting company that has become a “household” name to client companies in the Fortune 500 media, entertainment and emerging technology companies as well as private equity and venture capital firms. And, if that wasn’t impressive enough, Wenda will receive the ultimate honor in April when she’s inducted into the Advertising Hall of Fame this April.
We’ve listed a few fun facts from the interview, below. For the full discussion and to hear the story behind the AdAge headline, “Millard Leaps Into Cyperspace” click the links above!
People we very concerned for Wenda when she made the move to DoubleClick *hint hint – the AdAge headline story*
She was the first woman at Doubleclick AND the only parent.
September 11th was the reason why she eventually accepted the job at YAHOO!
