Episode 03: Rich LeFurgy

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Rich had a 17-year ad agency career in New York and then went on to be the head of sales at Starwave and the Walt Disney Internet Group. He was the founding Chairman of the Interactive Advertising Bureau and a venture capitalist in San Francisco prior to starting the advisory firm Archer in 2003. Rich was the recipient of the IAB’s Lifetime Achievement Award in 2004, inducted into Advertising Age’s Interactive Hall of Fame in 2000, and was recognized by USAToday as “the Johnny Appleseed of Online Advertising.”